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Search Engine Optimization is essential to an organisation’s success and growth. Search engine optimization (SEO) is a public relations strategy. If your company’s products and services aren’t found in search engines, you’re losing out on a large number of potential customers who are looking for information about your product, service, or company. Your website needs to be at the top of the search engine results page so that potential customers can learn more about your product, services, and organisations. As a result, it’s critical to take corrective action to ensure that your brand isn’t harmed.